International Journal of Management and Business Studies

International Journal of Management and Business Studies ISSN 2167-0439 Vol. 14 (4), pp. 001-0005, April, 2025. Available online at www.internationalscholarsjournals.org © International Scholars Journals

Full Length Research Paper

Brand Equity and Warranty Impact on Electronic Product Purchase Attitudes: A Study in Dhaka, Bangladesh

Md. Shamim Hossain1 and Md. Abdullah Al Mahmud2

1School of Business and Economics, Manarat International University

Plot # CEN 16, Road # 106 Gulshan, Dhaka-1212, Bangladesh. Mobile No.: +8801927652385
2School of Business and Economics, Manarat International University

Plot # CEN 16, Road # 106, Gulshan, Dhaka-1212, Bangladesh. Mobile No.: +88 01718150263.

Accepted 01 January, 2025

This study aims to investigate the customers’ attitude towards brand of the product and guarantee or warranty of the products. Results from the study indicate that for purchasing electronic products customers prefer brand rather than guarantee or warranty of the products. The results also revealed that better brand product provide better warranty that brings the study to recommend on during purchasing electronic goods, customers’ should emphasize on brand of the product. The analyses provide that there are no meaningful differences between the customers who prefer brand and customers who prefer warranty/guarantee.

Key words: Customers’ Attitude, Brand, Warranty/Guarantee, Electronic Products, Customers’ in Bangladesh.
 

International Journal of Management and Business Studies ISSN 2167-0439 Vol. 14 (4), pp. 001-0007, April, 2025. Available online at www.internationalscholarsjournals.org © International Scholars Journals

Full Length Research Paper

Factors Shaping Consumer Loyalty: Insights from Shopping Mall Experiences

Hira Fatima1 and Mehvish Rasheed2

Department Of Management Sciences, The Islamia University of Bahawalpur1
Department Of Management Sciences, The Islamia University of Bahawalpur2

Accepted 10 February, 2025

The aim of the study is to identify the factors that affect the shoppers’ loyalty towards shopping malls. Secondly, its objective is to establish a relationship between consumer loyalty factors and shopping malls performance. The literature concerning the features of shopping malls that significantly affect consumer loyalty towards shopping malls. A sample of 384 respondents was taken who are the visitors of shopping malls or their mostly purchases are from shopping malls. The data was collected through the questionnaire including 27 items on five-point likert scale. Statistical analysis was done using the software SPSS version 16 which indicated the correlation, and regression analysis of data. Three attributes those are relevant to the shopping malls were found: Environment, Image and Convenience of shopping malls that affect the consumer loyalty. All the three factors positively affect the consumer behavior or loyalty regarding shopping malls. And also influence the performance of the mall if any attribute is lacking in the mall. The results of the study will differ with the national context, size and the culture of the nation as it is relevant to the nation of Pakistan. And further research will include how image can be built in consumer’s mind regarding shopping malls.

Key Words: Environment, Convenience, location, Image, consumer loyalty, Shopping malls.
 

International Journal of Management and Business Studies ISSN 2167-0439 Vol. 14 (4), pp. 001-0008, April, 2025. Available online at www.internationalscholarsjournals.org © International Scholars Journals

Full Length Research Paper

Investigating the Influence of Motivation on Employee Performance in Pakistan: A Case Study Approach

Akbar Ali1, Maira Abrar2 and Jahanzaib Haider

1Bahaudin Zakariya University, Multan, Sub-Campus, Dera Ghazi Khan, Pakistan. Tel: 92-331-7304678,
2Bahaudin Zakariya University, Multan, Sub-Campus, Dera Ghazi Khan, Pakistan.
3Bahaudin Zakariya University, Multan, Sub-Campus, Dera Ghazi Khan, Pakistan. Tel: 92-331-3312626.

Accepted 10 January, 2025
    
Motives are key to human behavior. It plays an important role in performance and other activities and as such the manager should know what motivation is and how subordinates can are motivated towards performance. This study investigates the role of motivation on employees’ performance as the history of explaining human or animal behavior is not new.” why did one do what one did “had been the subject of working even in the past, some human behavior was explained as an outcome of demos impedance and this explanation was unscientific. Efforts were also made to determine principles which could explain human behavior. McDougall emphasized that man’s social behavior can be explained in terms of instincts which was later on criticized. Freud used “unconscious metal process” to explain behavior especially in case of perversion, hallucination, dreams, obsession and anxieties. Attempts have also being made to explain human behavior in terms of rules following purposive model. Also end-state explanation such as need reduction, tension-reduction or homeostatic postulates is offered for behavior. Motives like drives, needs, instincts are also used to explain human behavior. Neither inspires of all this all inclusive theory of explaining human behavior is neither easy to present at this stage nor perhaps will it be possible in the future.

Keywords: Motivation, working Performance, Employees.
 

International Journal of Management and Business Studies ISSN 2167-0439 Vol. 14 (4), pp. 001-011, April, 2025. Available online at www.internationalscholarsjournals.org © International Scholars Journals

Full Length Research Paper

Transformations in Management Accounting: A Study of the Portuguese Telecommunications Sector

Maria João Martins Ferreira Major

Associate professor Maria Major at ISCTE – Lisbon University Institute and BRU/UNIDE researcher, Avenida das

Forças Armadas, 1649-026 Lisbon, Portugal, Europe.
Email: [email protected]; Phone number: +351/217903495

Accepted 14 November, 2024

This paper sought to study the reasons that explain why has a telecommunications operator (called Marconi) changed its traditional management accounting systems (MAS) and replaced it with activity-based costing (ABC). The paper relied on qualitative data collected through a longitudinal and in-depth case study in the telecommunications sector. The investigation was informed by new institutional sociology (NIS) insights. The study evidenced that Marconi adopted ABC in order to fulfil its constituencies’ expectations of efficiency created with the reorganisation of the Portuguese telecommunications sector and the introduction of competition in the market. Furthermore, the paper contests the managerial emphasis that ABC has been subject to and claims that social accounting theories, such as institutionalism, should be adopted by management accounting researchers in order to achieve a deeper understanding of the ‘ABC phenomenon’.

Keywords: Management accounting change, Activity-Based Costing, Portuguese telecommunications liberalisation, New Institutional Sociology.
 

International Journal of Management and Business Studies ISSN 2167-0439 Vol. 14 (3), pp. 001-012, March, 2025. Available online at www.internationalscholarsjournals.org © International Scholars Journals

Full Length Research Paper

Managing Workforce Reduction: An Empirical Study of Skye Bank Plc. in Nigeria's Benue and Nasarawa States

Sev Joesph Teryima, Agburu J.I, and Timothy Alabar

Department Of Business Management, Faculty Of Management Sciences, Benue State University, Makurdi. Email: [email protected]

Accepted 14 November, 2024

In a bid to clock meaningful success in terms of profitability in the global business terrain in general and in Nigeria in particular, organizations are making inroads into a wide range of business endeavours via the instrumentality of downsizing strategies. Defined broadly as a process which results in layoffs and the streaming of functions as well as the redesigning of systems, downsizing is essentially a positive proactive strategy. Properly conceived and implemented, downsizing has a tremendous potential for organizational survival and futurity. As the topic indicates, the pivotal thrust of this piece is a critical-cum-empirical survey of the management of downsizing in business organizations with a focus on Skye Bank Plc in Benue and Nasarawa States. The study adopts a simple empirical survey which is cross-sectional in character. Data elicited were rigorously analysed using percentages. The most outstanding findings are that downsizing strategies are highly necessary for organizational competitiveness in Skye Bank Plc. notwithstanding the fact that downsizing involved costs. The study recommends inter alia that downsizing be tailored as both a defensive and offensive strategy in the best interest of the bank under reference.

Keywords: Management of downsizing, Business organization, Bank.
 

International Journal of Management and Business Studies ISSN 2167-0439 Vol. 14 (3), pp. 001-008, March, 2025. Available online at www.internationalscholarsjournals.org © International Scholars Journals

Full Length Research Paper

Applying Business Circle Theory to Retail Site Selection: A Xi’an Case Study of Wal-Mart, Carrefour, and Metro AG

Wang Yuan1, Kong Wei-Wei2, WANG Lu-Min2, GAO Yun-Xiao2

1Management school, Xi’an JiaoTong University, Shaanxi Xi’an 710049, China;
2Management school, Xi’an Polytechnic University, Shaanxi Xi’an 710048, China)

Accepted 14 October, 2024

The retail has been called location industry. Location is important to retail for which may lead to success or failure. This paper proposed a location model based on circle theory, and three cases, including Wal-Mart, Carrefour and Metro, were analyzed in Xi’an city. Results indicated that the location model can provid direction for location to retails.

Keywords: circle theory; retail industry location; location model; case study.