International Journal of Management and Business Studies

International Journal of Management and Business Studies ISSN 2167-0439 Vol. 14 (3), pp. 001-008, March, 2025. Available online at www.internationalscholarsjournals.org © International Scholars Journals

Full Length Research Paper

Applying Business Circle Theory to Retail Site Selection: A Xi’an Case Study of Wal-Mart, Carrefour, and Metro AG

Wang Yuan1, Kong Wei-Wei2, WANG Lu-Min2, GAO Yun-Xiao2

1Management school, Xi’an JiaoTong University, Shaanxi Xi’an 710049, China;
2Management school, Xi’an Polytechnic University, Shaanxi Xi’an 710048, China)

Accepted 14 October, 2024

The retail has been called location industry. Location is important to retail for which may lead to success or failure. This paper proposed a location model based on circle theory, and three cases, including Wal-Mart, Carrefour and Metro, were analyzed in Xi’an city. Results indicated that the location model can provid direction for location to retails.

Keywords: circle theory; retail industry location; location model; case study.