International Journal of Law and Legal Studies

ISSN 2736-1608

International Journal of Law and Legal Studies ISSN 2463-5634 Vol. 8 (2), pp. 001-010, February, 2020. © International Scholars Journals

Full Length Research Paper

Media warfare content analysis of the conservative and alternative media during the Bukit Selambau Malaysian by-election

Mohamed Samsudeen Sajahan1, Azlyn Ahmad Zawawi1, Azni Syafena Andin Salamat1, Nur Zafifa Kamarunzaman1, Azrul Shahimy Mohd Yusof2, Zaliha Hj. Hussin1 and Kamaruzaman Jusoff3*

1Faculty of Administrative Science and Policy Studies, Universiti Teknologi MARA, 40450 Shah Alam, Malaysia.

2Department of Language, Universiti Teknologi MARA, 40450 Shah Alam, Malaysia.

3TropAIR, Faculty of Forestry, Universiti Putra Malaysia, 43400 UPM Serdang, Selangor. Malaysia.

Accepted 18 October, 2019

Abstract

This paper discuss on the role of the media in the context of warfare that was brought by the conservative mass media as well as the alternatives during the N 25 DUN Bukit Selambau, Malaysia by-election timeframe. The main idea of this study is to analyze the role of conservative and alternative media during Malaysia’s 2009 by-election. It should be noted that the types of media that were selected in this paperwork were not biased upon any parties and this was determined on the rationale that these media were the main choice of the local population. Among the local media sources that were chosen for this analysis were Utusan Malaysia, Berita Harian, Nanban, Tamil Nesan, whereas malaysiakini.com and tvantara.com were for the alternatives,. The discussions in this paperwork were more focused on the issues that were discussed by the media in terms of their main topic, news focus, themes, role of pictures and videos and the delivery of news. In order to deliver a more effective writing piece, the researcher had used two main communicative theories which were the theory of agenda setting as well as the framing theory in analyzing the impacts of media in this by-election.

Keywords: Agenda setting, framing theory, media warfare, Bukit Selambau.

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Azlyn Ahmad Zawawi on Google Scholar Azlyn Ahmad Zawawi on Pubmed Azni Syafena Andin Salamat on Google Scholar Azni Syafena Andin Salamat on Pubmed Zaliha Hj. Hussin and Kamaruzaman Jusoff* on Google Scholar Zaliha Hj. Hussin and Kamaruzaman Jusoff* on Pubmed Nur Zafifa Kamarunzaman on Google Scholar Nur Zafifa Kamarunzaman on Pubmed Mohamed Samsudeen Sajahan on Google Scholar Mohamed Samsudeen Sajahan on Pubmed Azrul Shahimy Mohd Yusof on Google Scholar Azrul Shahimy Mohd Yusof on Pubmed