ISSN 2167-0439
International Journal of Management and Business Studies ISSN 2167-0439 Vol. 8 (7), pp. 001-011, July, 2018. © International Scholars Journals
Full Length Research Paper
Initiating innovation in Serbian companies' organizational cultures
Mladen Pe ujlija1*, Branislav Nerandži1, Veselin Perovi1, Aleksandar Jevti2 and Nenad Simi3
1Faculty of Technical Sciences, Novi Sad, Serbia.
2Public Service Urbanizam, Novi Sad, Serbia.
3MUP Serbia, Novi Sad, Serbia.
Accepted 27 February, 2018
Abstract
This paper deals with an aspect of introducing innovations into organizational culture in Serbian companies. An ad hoc questionnairre was designed consisting of twenty one items in order to confirm our claim that questionnaire could be a useful tool for collecting data about employees’ assumptions (third cognitive level of organizational culture according to Schein). Answers from 1,206 employees in 75 randomly selected Serbian companies have been gathered. The data was analysed on two levels: descriptive and in-depth by performing exploratory factor analysis. Descriptive level analysis provided data from the second cognitive level (values) according to the Schein`s theory.
Key words: Introducing innovation, organizational culture, Schein theory, exploratory factor analysis, organizational culture levels.