International Journal of Management and Business Studies

International Journal of Management and Business Studies ISSN 2167-0439 Vol. 14 (2), pp. 001-005, February, 2025. Available online at www.internationalscholarsjournals.org © International Scholars Journals

Review

Strategies for Patient Satisfaction and Retention in Primary Care: A Practical Approach
    
Martha E. Jennings F.N.P.-C, D.B.A.

4749 Avocado BoulevardWest Palm Beach, Florida 33411 Email: [email protected]: Tel 561-310-9475 (Cell)

Accepted 24 January 2025

The health care delivery system represents one of the largest customer service industries in the United States. The current structure of the system has become highly competitive in the quest to obtain and retain its customers. Research has indicated there are basic elements needed within a health care organization that can help assure patient loyalty and retention. This paper is an examination of tactics and strategies that will assist health care organizations in providing quality care, promoting patient satisfaction and customer loyalty.

Keywords: Patient satisfaction, Patient retention strategies, Primary healthcare.