ISSN 2736-1721
Global Journal of Business Management ISSN 6731-4538 Vol. 5 (6), pp. 001-016, June, 2011. © International Scholars Journals
Full Length Research Paper
The influence of dynamic capability on performance in the high technology industry: The moderating roles of governance and competitive posture
Chao-Hung Wang1and Li-Chang Hsu2*
1Department of Marketing and Logistics Management, Ling Tung University, 1 Ling Tung Road, Nantun, Taichung, 40852, Taiwan, R. O. C.
2Department of Finance, Ling Tung University, 1 Ling Tung Road, Nantun, Taichung, 40852, Taiwan, R. O. C.
Accepted 24 February, 2011
Abstract
To better understand how high technology firms develop successful strategies, we examine the effects of the dynamic capability for research and development, marketing, and production on performance. Furthermore, we also explore the separate moderating efforts of governance and competitive posture as they impact the dynamic capability on performance. This research examines the panel data of 242 high technology firms from 2001 to 2007 using Bayesian regression. The findings demonstrate that the impact of dynamic capability for research and development and production on performance is positive. We also find that governance positively moderates the impact of dynamic capability for research and development on performance. In addition, competitive posture positively moderates the impact of dynamic capability for marketing on performance.
Key words: Dynamic capability, governance, marketing, competitive posture, Bayesian.