ISSN 2736-1721
Global Journal of Business Management ISSN 6731-4538 Vol. 5 (7), pp. 001-006, July, 2011. © International Scholars Journals
Full Length Research Paper
Ethics as a customer perceived value driver in the context of online retailing
Gizem Kurt* and Gungor Hacioglu
Yasar University, Faculty of Economics and Administrative Sciences, Universite Caddesi, Agacli Yol, No: 35-37, Bornova, Izmir, Turkey.
Accepted 09 March, 2011
Abstract
This study investigated the relationships between the ethics of online retailing and customer perceived value in Turkish retail cyberspace. The data was obtained from the responses of 206 Turkish customers who had purchased at least an item online in the last 4 months. The results revealed that there were significant relationships between the dimensions of the ethics of online retailing security, privacy, non deception, fulfillment and customer perceived value. The limitations of the study and the suggestions for future research were presented.
Key words: Online retailing, ethics, customer perceived value, Turkey.