Global Journal of Business Management

Global Journal of Business Management ISSN 6731-4538 Vol. 9 (2), pp. 001-014, February, 2015. © International Scholars Journals

Full Length Research Paper

A hybrid performance evaluation system for notebook computer ODM companies

Sun, Chia- Chi

Grade Institute and Department of International Management, Tamkang University, No.151, Yingzhuan Rd., Danshui Town, Taipei County 25137, Taiwan, R. O. C. E-mail: [email protected]. Tel: +886-2-2621-5656.

Accepted 20 October, 2014

Abstract

The aim of the paper is to fulfill this need by building a conceptual framework for measuring the business performance of notebook computer ODM (Original Design Manufacturer) companies carried out to investigate how performance is understood and to identify the potential dimensions to improvement. In the process, a multiple criteria procedure is used to assess the performance in these companies. We explore the performance-evaluation systems by using fuzzy AHP and VIKOR techniques. The evidence from the investigation showed that supply chain capability and manufacturing capability are the top two indicators for the notebook computer ODM companies’ performance. Furthermore, it was found that Quanta and Compal have the relative high business performance among these companies. The research provides evidence which establishes whether benchmarking provides a real and lasting benefit to notebook computer ODM companies. A series of managerial implications are set forth and discussed.

Key words: Performance evaluation, Fuzzy Analytic Hierarchy Process (Fuzzy AHP), VIKOR, Multiple Criteria Decision Making (MCDM).