ISSN 2736-1721
Global Journal of Business Management ISSN 6731-4538 Vol. 5 (4), pp. 001-010, April, 2011. © International Scholars Journals
Full Length Research Paper
Knowledge transfer mechanisms and the performance of franchise systems: An empirical study
Beatriz Minguela-Rata*, José Ignacio López-Sánchez and M. Concepción Rodríguez-Benavides
Grupo de Investigación de Producción y Tecnologías de la Información y las Comunicaciones, Universidad Complutense de Madrid, Facultad de Ciencias Económicas y Empresariales, Departamento de Organización de Empresas, Campus de Somosaguas 28223 Madrid, Spain.
Accepted 09 January, 2019
Abstract
In this study the influence of the mechanism used to transfer knowledge (operating manuals, training, support services provided) on the performance of franchise systems is analysed. For this purpose a multiple linear regression analysis has been carried out on a sample of franchised establishments from different franchise chains and a variety of business sectors, all operating within Spain. The study uses a subjective measurement of performance. The results of the regressions seem to indicate that the factor with the greatest impact on the performance of franchise systems is on-going support services that the franchiser provides to the franchisee.
Key words: Knowledge transfer, franchise systems, franchised establishments, performance.