African Journal of Agricultural Marketing

African Journal of Agricultural Marketing Vol. 1 (2), pp. 032-034, December, 2013. © International Scholars Journals

Full Length Research Paper

Pomegranate marketing margins in the Neyriz, Iran

Mahdi Babaei^1*, Elahe Asemani², Saeid Gazmeh³, Soheyla Rezazadeh Shamkhal⁴ and Ebrahim Shirmohammadi⁵

¹Young Researchers Club, Neyriz Branch, Islamic Azad University, Neyriz, Iran.

²Department of Agriculture Economic, University of Zabol, Iran.

³Department of Computer and Information Technology (IT), Science and Research Branch, Islamic Azad University, Fars, Iran.

*Corresponding author. E-mail: [email protected].

Accepted 29 October 2013

Abstract

Marketing agricultural products while establishing a balance between supply and demand in various stages of production to final consumption stabilize farm income and satisfy consumer demand. Therefore, agricultural marketing study seems necessary. In this study, pomegranate marketing in Neyriz city of Fars province was investigated and its various marketing channels were also evaluated. The results showed that, the share of pomegranate growers and marketing margin are almost good. Lack of suitable storage and fridge was one of the major problems of pomegranate growers. For improvement of the current situation, the formation of a cooperative of pomegranate growers in the region is recommended, for decreasing production costs and making storages and fridges enough for regulation of demand and supply.

Key words: Marketing, marketing margin, pomegranate, Neyriz city.