African Journal of Agricultural Marketing

ISSN 2375-1061

African Journal of Agricultural Marketing Vol. 1 (1), pp. 011-015, November, 2013. © International Scholars Journals

Full Length Research Paper

Farm household level impacts of information communication technology (ICT)-based agricultural market information in Ghana

Ramatu M. Al-Hassan*, Irene S. Egyir and James Abakah

Department of Agricultural Economics and Agribusiness, University of Ghana, Legon, Ghana.

*Corresponding author. E-mail: [email protected] or [email protected]. Tel: +233 20 8154570.

Accepted 13 March, 2013

Abstract

This paper assesses the impact of the information communication technology (ICT)-based market information service (MIS) on farm households in the eastern corridor of Northern Ghana. Data was collected from 346 farm households in the eastern corridor of Northern Ghana where an ICT-based market information project was implemented between 2006 and 2009. The sample included 159 participants and 187 non-participants. The logit model was used to identify factors which influence the probability of participation in the ICT market information project, while propensity score matching (PSM) was used to assess the project impact. Results indicate that age and value of assets were negatively related to the likelihood of participation in ICT-based MIS. A unit increase in age reduced likelihood of participation by 0.5%, while a unit increase in value of assets reduces likelihood of participation by 7%. Previous participation in a development project increased likelihood of participation by more than 60%. Participation in the ICT-based project increased expenditure on pesticides, and food security by 11%. More participants (13%) used improved seed than non-participants. It is recommended that younger persons are made the target/focus group for ICT projects and that the private and public sectors collaborate to facilitate wide availability and expanded use of ICT MIS.

Key words: Information communication technology (ICT), agricultural market information, smallholders, Ghana.