ISSN 2736-1721
Global Journal of Business Management ISSN 6731-4538 Vol. 8 (6), pp. 001-008, June, 2014. © International Scholars Journals
Review
Representing corporate social responsibility. A case study of Romania’s Top 100 companies
Alin Stancu1*, Liviu Chelcea2 and Tamara Eugenia Baleanu3
1Bucharest Academy of Economic Studies, Romania.
2University of Bucharest, Romania.
3London School of Economics and Political Science, Houghton Street, London, UK.
Accepted 12 December, 2013
Abstract
Tackling a field comparatively overlooked by sociological and marketing approaches in Romania, this article critically investigates the emerging corporate social responsibility discourse of Romania’s top companies through the lens of their corporate websites. We aim at revealing the particularities of corporate social responsibility in a post-socialist business climate which is slowly being infused with Western-driven discourses of social engagement. The resulting corporate landscape is mostly populated by companies adopting a vision of corporate responsibility centered on the firm and the competitive advantages that derive from CSR activity which does little towards recognizing the embeddings of business in the very fabric of social life.
Key words: Corporate social responsibility, Romanian companies, discourse analysis.