ISSN 2736-1721
Global Journal of Business Management ISSN 6731-4538 Vol. 14 (1), pp. 001-006, January, 2020. © International Scholars Journals
Full Length Research Paper
An exploration of Tijuana - San Diego marketing environment and marketing border of health service in Tijuana
Jose G. Vargas-Hernandez1 and Mohammad Reza Noruzi2*
1Departamento de Mercadotecnia y Negocios Internacionales, Centro Universitario de Ciencias Económico Administrativas Universidad de Guadalajara, Periférico Norte 799 Edificio G-306, Zapopan, Jalisco C. P. 45100, Mexico.
2Executive Master Business Administration, EMBA, Islamic Azad University, Bonab, Iran, Young Researchers Club Member, Bonab, Iran.
Accepted 18 August, 2019
Abstract
Tijuana is considered one of the strongest markets throughout Mexico and is a highly mobile consumer market. Differences in costs, availability and quality of medical care and health care between the two countries, Mexico and the U.S are abysmal. Today trade in health services is important and it gives the rapid growth of the industry's overall health sector. And the removal of some regulatory barriers in services health trade at the regional levels multilateral and national trade should be in the near future. This paper defines the trans-border market of the Tijuana - San Diego health services. Medicines and pharmaceuticals are reviewed briefly as the main marketing practices from the globalization of economic processes of globalization. And also more specifically the opening of the Free Trade in North America (NAFTA) comes in details.
Key words: Tijuana, San Diego, marketing environment, marketing border of health service.