ISSN 2736-1721
Global Journal of Business Management ISSN 6731-4538 Vol. 3 (7), pp. 001-010, July, 2009. © International Scholars Journals
Full Length Research Paper
An enquiry into the perception on food quality among urban people: A case of Bangladesh
S. S. M. Sadrul Huda1*, Ahmed Taneem Muzaffar2 and Jashim Uddin Ahmed3
1Department of Business Administration, East West University, 43 Mohakhali Commercial Area, Dhaka 1212, Bangladesh.
2Department of Economics, East West University, 43 Mohakhali Commercial Areas, Dhaka 1212. Bangladesh.
3School of Business, North South University. Bangladesh.
Accepted 14 April, 2009
Abstract
Contaminated and unhygienic food intake is a major problem in the urban cities of Bangladesh. This raises a serious concern for health of the urban citizens. The research investigates into the attitude of the urban educated people on their awareness of food safety. The findings of the study suggest a high degree of awareness amongst respondents of the attitudinal survey. People with higher educational background show higher degree of awareness of how the quality of food should be maintained. A lack of confidence on the functions of government regulatory agency in testing the food standard is also reflected in the study.
Key words: Food quality, contaminated food, unhygienic environment, processed food.