ISSN 2756-3308
African Journal of Estate and Property Management ISSN 9671-8498 Vol. 3 (9), pp. 001-005, September, 2016. © International Scholars Journals
Full Length Research Paper
The role of knowledge management in the achievement of competitive advantage: A case study of Iran Alborze Insurance Company in Western Mazandaran
Hamidreza Alipour*1, Karim Davabi2, Zahra Mehrabi3 and Masoumeh Moshtaghi4
1,2Islamic Azad University, Rash Branch, Rasht, Iran
3Islamic Azad University, Tonkabon Branch, Iran
4Islamic Azad University, Ghaemshahr Branch, Iran
Accepted 15 May, 2016
Abstract
Competitive scope shows that organizations have been faced with high level of dynamism and maturity in recent years. To survive in such condition, stability and continuity in competitive privilege through development of individual and organizational capacity is necessary. In this regard, some scholars and experts state that knowledge is the major source for gaining stable competitive privilege, and for organization acquiring such privilege, knowledge management process could be considered as a strategic opportunity. The objective of this research is to investigate knowledge management role in acquiring competitive privilege in Alborze Insurance Company in Western Mazandaran. Based on this, a comprehensive revision on thematic literature similar to the relationship between knowledge management and acquiring competitive privilege was carried out. Also, of 75 members selected from the statistical population, 63 members’ comments were used as sample. Collection of required data was done by using reference tools for documentation and vouchers. Questionnaire with terminal coefficient of 95% was used to specify the relationship between knowledge management and competitive privilege using statistical test, Pierson correlation and regression with SPSS software. The results of the research show six independent variables related to knowledge management including knowledge creation, knowledge gaining, organizational learning, knowledge transmission, knowledge applying and knowledge saving. They all have meaningful relation with and affect the dependant variables of competitive privilege. At the end of the research, the variables were collected and deductions are made while discussion and proposals are offered.
Key words: Knowledge management, competitive privilege, Insurance industry.