Global Journal of Business Management

ISSN 2736-1721

Global Journal of Business Management ISSN 6731-4538 Vol. 4 (8), pp. 001-003, August, 2010. © International Scholars Journals

Short Communication

I-dentity and E-dentity: A new approach

Ivan Kotliarov

St. Petersburg State University of Economics and Engineering, Do Vostrebovaniya, 197101 St. Petersburg, Russia. E-mail: [email protected]. Tel: 7 921 772 64 57.

Accepted 13 April, 2010

Abstract

The present article explains the structure of human personality and shows why electronic communities are favoured for the development of the virtual components of our personalities. We deal with the consequences of this effect to the society and general and for management. Some solutions were also proposed.

Key words: Electronic communities, personalities.