ISSN 2736-1721
Global Journal of Business Management ISSN 6731-4538 Vol. 13 (5), pp. 001-010, May, 2019. © International Scholars Journals
Full Length Research Paper
Organizational process alignment, culture and innovation
Yi-Chun Yang1* and Jih-Ming Hsu2
1Department of Marketing Management, Shu-Te University, Kaohsiung, Taiwan, ROC.
2Soochow University School of Law, Taipei, Taiwan, ROC.
Accepted 16 January, 2019
Abstract
This study explores the relationships between organizational process alignment, culture and innovation. Based on previous studies, this study proposed a conceptual model and hypothesized that three kinds of process alignments (structural, information technology (IT) and strategic alignments) positively affect adaptability culture, which in turn facilitate process and product innovations. Using structural equations modeling with data collected from 175 surveys from high-tech firms in Taiwan, the result indicated that there is a positive effect of structural and strategic alignments on adaptability culture, but information technology (IT) alignment exerted no such effect. This study further found that adaptability culture has a direct impact on process innovation, and an indirect impact on product innovation through process innovation.
Key words: Structural alignment, information technology (IT) alignment, strategic alignment, adaptability culture, process innovation, product innovation.