ISSN 2756-3634
International Journal of Accounting, Auditing and Taxation ISSN: 2756-3634 Vol. 4 (1), pp. 001-007, January, 2017. © International Scholars Journals
Full Length Research Paper
Predicting Taiwanese adoption website members’ intentions regarding on-line dog adoptions
San-Pui Lam and Ming-Feng Wu*
Institute of Public Affairs Management, National Sun Yat-sen University, Kaohsiung, Taiwan, R. O. C.
Accepted 21 November, 2016
Abstract
This study conducted an online survey of 292 Taiwanese who were members of animal adoption websites. About one-third of the respondents indicated they had adopted stray dogs while more than half expressed willingness to adopt dogs from public animal shelters. Results showed that respondents’ general intention to adopt dogs was related to their attitude toward general adoption, gender and religion. The respondents’ specific intention to adopt dogs online was influenced by attitude toward online adoption, subjective norm (that is, opinions from friends and relatives regarding online adoption), and perceived behavioral control (that is, perceived personal ability and resources to go through the online adoption process). Based on these findings, this study suggested that adoption websites should promote the idea that adoption is the best arrangement for abandoned dogs and will bring happiness to the adopter. Public shelters, on the other hand, should improve their websites, public relations, and marketing. They should also consider sorting their dogs into “health categories,” so people can easily select the dogs they want.
Key words: Theory of planned behavior, animal adoption websites, adopt dogs.