ISSN 2736-1721
Global Journal of Business Management ISSN 6731-4538 Vol. 10 (7), pp. 001-008, July, 2016. © International Scholars Journals
Full Length Research Paper
The impact of understanding duties at the level of internal integration between logistics and marketing functions: Case of Slovene retailers
Darja Topolšek
Faculty of Logistics, UM, Mariborska 7 3000 Celje Slovenia. E-mail: [email protected]. Tel.:+386(0)34285300. Fax: +386(0)34285338.
Accepted 20 August, 2015
Abstract
Duplication of tasks or activities in companies is a frequent occurrence. On one hand, this results in time lost, on the other hand it may cause disharmony between work results. Logisticians often define integration within the framework of the supply chain, yet they neglect the internal integration or the integration between individual departments or functions in a company. Defining internal integration and its level as well as the connection with the level of the right understanding of the duties is the basis of this research. Quantitative research focuses on the way the level of the right understanding of duties of logistics employees influences the level of internal integration between logistics and marketing function.
Key words: Logistics, marketing, functions, internal integration, duties.