ISSN 2736-1721
Global Journal of Business Management ISSN 6731-4538 Vol. 7 (8), pp. 001-005, August, 2013. © International Scholars Journals
Full Length Research Paper
An analysis and a solution for the existence of Turkish leather industry
Gonca Telli Yamamoto1*, Bekir Yilmaz2, Eser Eke Bayramoglu2 and Özgür ekero lu2
1Department of Information Systems and Technologies, College of Applied Sciences, Okan University, Akfirat Campus, Formula 1 Yani, 34959 Istanbul, Turkey.
2Department of Leather Engineering, School of Engineering, Ege University, 35100 Bornova/Izmir, Turkey.
Accepted 21 May, 2013
Abstract
Leather industry is one of the leading sectors of the Turkish economy in terms of industrial production and employment. The gradual transformation of leather companies towards automation in their production processes, and towards transferring a portion of the company and product promotions to the Internet via computers can be considered as the early steps of e-commerce entrepreneurship in this regard. This paper attempts to analyze the Turkish Leather Industry in the light of e-commerce and e-marketing practice issues.
Key words: E-commerce, e-marketing, leather industry, Turkey.