ISSN 2736-1721
Global Journal of Business Management ISSN 6731-4538 Vol. 9 (4), pp. 001-007, April, 2015. © International Scholars Journals
Full Length Research Paper
Intention to shop online: A study of Malaysian baby boomers
Yet Mee Lim1, Ching Seng Yap2 and Teck Heang Lee3*
1Faculty of Accountancy and Management, Universiti Tunku Abdul Rahman (UTAR), Lot PT 21144, Jln Sungai Long, Bandar Sungai Long, 43000 Kajang, Selangor, Malaysia.
2Bank Rakyat School of Business and Entrepreneurship, Universiti Tun Abdul Razak, Malaysia
3School of Business, Monash University Sunway Campus, Jalan Lagoon Selatan, 46150 Bandar Sunway, Selangor Darul Ehsan, Malaysia.
Accepted 13 September, 2014
Abstract
Using the theory of planned behavior as the theoretical framework, this study aimed to examine the relationships between attitude towards online shopping, subjective norm, perceived behavioral control, and intention to shop online. Based on a sample of 146 baby boomers who are Internet users but not online shoppers, the study found that two of the three determinants--attitude towards online shopping and subjective norm--were significantly related to intention to shop online. Implications of the research findings and recommendations for future research were discussed.
Key words: Online shopping, intention to shop online, attitude towards online shopping, theory of planned behavior.