ISSN 2736-1721
Global Journal of Business Management ISSN 6731-4538 Vol. 5 (7), pp. 001-010, July, 2011. © International Scholars Journals
Full Length Research Paper
Customer satisfaction and awareness of Islamic banking system in Pakistan
Naveed Azeem Khattak1* and Kashif-Ur-Rehman2
1Shaheed Zulfikar Ali Bhutto Institute of Science and Technology, Islamabad, Pakistan.
2Iqra University, Islamabad, Pakistan.
Accepted 19 March, 2011
Abstract
The concept of Islamic banking is not new. Islamic banking is very easily getting recognition in the financial market. The conventional banking industry is a well established rival for the Islamic banking industry (IBI). Now for this competition, IBI must consider their customer's approach, satisfaction and awareness level towards it. This study analyzes the customer's satisfaction and awareness level towards the IBI. It further investigates the relationship between different demographic variables and the satisfaction and awareness of customers. A sample of 156 respondents from different cities of Pakistan was selected. For the analysis, the Kruskal-Wallis one-way ANOVA was adopted to check the relationship between demographic variables and satisfaction and awareness. The respondents expressed their satisfaction to some of the services and expressed dissatisfaction with few. Customers indicate that they are aware of different products but do not adopt these products.
Key words: Islamic banking, customer satisfaction, awareness, dissatisfaction, Kruskal-Wallis, conventional banking.