Global Journal of Business Management

ISSN 2736-1721

Global Journal of Business Management ISSN 2736-1721 Vol. 17 (1), pp. 001-008, January, 2023. © International Scholars Journals

Full Length Research Paper

The Strategy of site selection based on Business Circle Theory--The case study of Xi’an Wal-Mart, Carrefour and Metro AG

Wang Yuan1, Kong Wei-Wei2, WANG Lu-Min2, GAO Yun-Xiao2

1Management school, Xi’an JiaoTong University, Shaanxi Xi’an 710049, China;

2Management school, Xi’an Polytechnic University, Shaanxi Xi’an 710048, China)

Accepted 14 October, 2022


The retail has been called location industry. Location is important to retail for which may lead to success or failure. This paper proposed a location model based on circle theory, and three cases, including Wal-Mart, Carrefour and Metro, were analyzed in Xi’an city. Results indicated that the location model can provid direction for location to retails.

Keywords: circle theory; retail industry location; location model; case study