ISSN 2736-1721
Global Journal of Business Management ISSN 6731-4538 Vol. 12 (7), pp. 001-012, July, 2018. © International Scholars Journals
Full Length Research Paper
An AHP study of survival factors for small-medium sized multinational firms in Taiwan
Min-Li Hung1* and Pao-Ling Chin2,3
1Department of Information and Communication, Southern Taiwan University of Technology, No. 1 Nan-Tai Street, YongKang Dist., Tainan City 710, Taiwan R.O.C.
2Graduate Institute of Business Administration, National Taipei University, No. 151, University Rd., San Shia District, New Taipei City, Taiwan.
3Department of Insurance and Finance, Chihlee Institute of Technology, No.313, Sec. 1, Wunhua Rd., Banciao District, New Taipei City, Taiwan.
Accepted 08 February, 2018
Abstract
This study uses the analytical hierarchy process (AHP) to determine the resources needed, from a foreign subsidiary perspective, by small medium-sized multinational firms of financial service and high-technology manufacturing to successfully survive long-term in Taiwan. Results show that factors such as strategic assets, entrepreneurial management system, subsidiary autonomy, and the entrepreneurial orientation of senior managers are important to the survival of small-medium sized multinational firms. This study also finds that an entrepreneurial management system is of greater comparative importance to high-technology manufacturing companies, while autonomy is more important to financial services companies.
Key words: Survival, AHP, strategic assets, autonomy, organizational entrepreneurship.