Global Journal of Business Management

Global Journal of Business Management ISSN 6731-4538 Vol. 5 (7), pp. 001-007, July, 2011.  © International Scholars Journals

Full Length Research Paper

Exploring the potential of electronic magazine among internet users

Yusniza Kamarulzaman^1*, Azian Madun² and Anna Che Azmi¹

¹Faculty of Business  Accounting, University of Malaya, 50603 Kuala Lumpur, Malaysia.

²Academy of Islamic Studies, University of Malaya, 50603 Kuala Lumpur, Malaysia.

Accepted 5 February, 2011

Abstract

This preliminary study explores the potential of online magazine or electronic magazine (e-magazine) in the context of Malaysia. Although many well-known large print-publishers now have their own version of electronic magazines, it is found that most of these publishers are foreign-based, while local-based electronic magazines are virtually none existed. Based on a survey among internet users in Malaysia, the study finds that there is a potential market for electronic magazine. Due to the supporting infrastructure for online transactions which is still at infancy stage in this country, it is recommended that local publishers should embark e-magazine project as a supplementary to the print version not as a stand-alone product.

Key words: Information goods, online shopping, electronic magazine, consumer behavior.