ISSN 2375-1061
African Journal of Agricultural Marketing ISSN 2375-1061 Vol. 4 (2), pp. 001-009, February, 2016. © International Scholars Journals
Full Length Research Paper
An analysis of institutional and technical factors influencing agricultural marketing amongst smallholder farmers in the Kat River Valley, Eastern Cape Province, South Africa
B. Jari1* and G. C. G. Fraser2
1Department of Agricultural Economics and Extension, University of Fort Hare, Alice 5700, Eastern Cape, South Africa.
2Department of Economics and Economic History, Rhodes University, South Africa.
Accepted 12 November, 2015
Abstract
Smallholder farmers in the Kat River Valley do not use output markets effectively due to a number of factors. The technical and institutional factors that demoralise them from marketing are identified in this paper. It is asserted that an explicit analysis in the relationship between technology, institutions and markets may be useful in developing livelihood improving programs. Therefore, by identifying such factors, the paper seeks to find out ways of improving market participation among the smallholders, hence, livelihood development. The multinomial regression model was used to investigate the factors that influence marketing choices among smallholder and emerging farmers in the area under study. Empirical results show that market information, expertise on grades and standards, contractual agreements, social capital, market infrastructure, group participation and tradition significantly influence household marketing behaviour.
Key words: Smallholder farmers, market participation, institutional and technical factors, multinomial logistic regression model.