ISSN 2756-3308
African Journal of Estate and Property Management ISSN 9671-8498 Vol. 4 (7), pp. 001-007, July, 2017. © International Scholars Journals
Full Length Research Paper
Sales and marketing problems of small and medium sized forest products enterprises in Turkey
Emel Erdem1, Derya Sevim Korkut2* and M. Nafiz Duru3
1Forest Industrial Engineer, Duzce-Turkey.
2Duzce University, Faculty of Forestry, Department of Forest Industrial Engineering, Duzce, 81620, Turkey.
3Istanbul Aydin University, Faculty of Engineering and Architecture, Department of Industrial Engineering, Istanbul-Turkey.
Accepted 14 March, 2017
Abstract
In this study, we aimed to introduce the position of small and medium sized enterprises which serve in forest industry, to determine sales and marketing problems of these enterprises and to develop solutions for these problems. For this purpose questionnaires which were constructed in a systematic manner were administered to the business administrators face to face appropriately using the on -the-spot technique. The participation rate was 41%. The findings of this study indicate that enterprises consider marketing and sales workout important but because of financial difficulties, problems regarding application of these workout may occur.
Key words: Small and medium-sized enterprises, SME, forest industry, marketing, Turkey.