International Journal of Medical Sociology and Anthropology

International Journal of Medical Sociology and Anthropology Vol. 2 (2), pp. 050-054, February, 2014. © International Scholars Journals                         


Medical tourism: The new favorite tourist market

Guojinga F. A. N.1,2 and Zhijun L.3*

1Hunan Agriculture University, Changsha 410128, China.

2School of Culture and Tourism, GanNan Normal University, GanZhou 341000, JiangXi, China. 3Department of Sociology, Zhejiang University, Hangzhou 310058, China.

*Corresponding author. E-mail:

Accepted 24 January, 2014


Medical tourism, a new form of tourism industry flourishing around the world, holds a huge market potential in China. Its definition and related issues are under the way of being carefully examined with quite a concern on its development conditions and strategies. China, a late boomer in medical tourism, is in a total different social and economical situation and in urgent need to get close scrutiny in its new favorite tourist market. Thus, a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is conducted in Chinese tourism development strategies and conditions.

Key words: Medical tourism, strengths, weaknesses, opportunities, and threats analysis, China.