International Journal of Agricultural Extension and Rural Development

International Journal of Agricultural Extension and Rural Development ISSN 3254-5428 Vol. 5 (2), pp. 539-544,  February, 2017. © International Scholars Journals

Full Length Research Paper

Qualitative and quantitative approaches to study adoption of sustainable agricultural practices: A research-note on mixed method approach

1Rao Sabir Sattar, 1Songliang Wang*2Muhammad Muqadas, 1Muhammad Furqan Ashraf and 2Muhammad Naveed Tahir

1Fujian Agriculture and Forestry University, Fuzhou, Fujian-350002, P.R. China, 2PMAS- Arid Agriculture University Rawalpindi, Murree Road, Punjab, Pakistan.

Received 08 November, 2016; Revised 08 December, 2016; Accepted 10 December, 2016 and Published 03 February, 2017


The emerging field of mixed methods research is yet to develop a unified framework of procedures for mixed methods data analysis (Greene, 2008). Since the last few decades, the efforts of explaining social aspects within agricultural research have gained importance, but in evaluating agricultural technology adoption and their impacts, the use of combined methods is even more infrequent. This study provides a research note to describe the processes and outcomes of engaging in mixed data analysis. The study was conducted in selected regions of Pakistan and China to evaluate the adoption and non-adoption of sustainable agricultural practices among the smallholders in both countries. The proposed method was predominantly helpful in reviewing the hypotheses, assistance in designing questionnaires, and planning of survey operations. This study also suggests that mixed methods researchers should consider how qualitative and quantitative methods effect integrated data analysis approaches, inquiry-based analyses of qualitative and quantitative data which cover the multiple views, or rational models, of the investigators involved in the study.

Keywords: Agricultural sustainability, survey design, mixed methodology, agrarian questionnaire, smallholder, agricultural extension.